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Driving growth through commercial strategy, marketing, and operational excellence

We help B2B and B2B2C health tech companies transition from start-up to scale-up with our strategic consulting services.

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Our Services

We are a boutique consulting agency dedicated to driving growth and efficiency in health tech. Our team of experienced leaders brings deep expertise in commercial strategy, operational excellence, and audience engagement to deliver impactful solutions across three key areas.

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Go-to-Market & Brand Development: Defining market fit and brand identity to drive credibility, differentiation, and growth.

Business and market opportunity analysis
Brand identity, messaging, and value proposition
Competitive research, SWOT analysis, and gap analysis recommendations
Ideal Customer Profile (ICP) development
Audience segmentation and persona mapping
Corporate website refresh

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Commercial Strategy & Client Growth: Accelerating revenue by optimizing sales, implementation, and client success.

Commercial audit and needs assessment
Sales enablement materials: decks, one-pagers, conference strategy
Client onboarding framework and materials
Client success engagement and retention playbook
Customer health and risk monitoring
Success stories: video testimonials and case studies

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End User Adoption and Expansion: Strengthening relationships with end users to drive clinical outcomes and lasting impact.

Targeted enrollment and retention campaigns
Data-driven experimentation framework and execution plan
Marketing best practice playbook
Content strategy and roadmap aligned with end user needs
Member testimonials and reputation management

Our Process

We provide business advisory and digital solutions to help launch and grow your business, tackle critical challenges, and enable smarter, faster, data-driven decisions.

Step 1: Discovery

We engage with key stakeholders to understand your business, objectives, and challenges. This phase involves validating assumptions, gathering relevant data, researching competitors, assessing current tools and capabilities, and identifying prioritized opportunities for growth and improvement.

Step 2: Strategy Development

We develop actionable strategies tailored to your objectives. This includes creating detailed plans and KPIs for commercial strategy, operational efficiency, audience engagement, and scalability.

Step 3: Implementation

We execute the strategies and deliverables hand-in-hand with your team. This includes guiding the adoption of new processes, technologies, or systems while managing change.

Step 4: Assess and Optimize

We assess the impact of implemented strategies, gather insights, and iterate to ensure we meet or exceed targets. Together, we plot the next area for growth.

Clients

A Few of Our Clients

Meet the Team

Elizabeth Sayed

Elizabeth Sayed is an accomplished healthcare marketing leader with 15+ years of experience building brands, launching products, and driving go-to-market strategy. At XP Health, she built the marketing function from the ground up, shaping the brand and demand strategy for the fast-growing B2B2C startup. At Livongo, she established the brand in 2015 and played a pivotal role in its growth through IPO and merger with Teladoc Health. She earned a BS from Stanford University, MS from UC Berkeley, and an MBA from Northwestern University. Outside of work, Elizabeth is passionate about tennis, swimming, traveling, and photography.

Deborah Westfall

Deb Westfall is a strategic leader with 20+ years of experience in healthcare, specializing in startup growth, operational scaling, and commercial strategy. At Livongo, she led growth strategy, driving market expansion and launching new product innovations that positioned the company for long-term success. At Brightline, she built the Customer Implementation and Success teams, scaling enterprise partnerships and driving growth. She holds a Master’s from Northwestern University and a Bachelor’s from Illinois State University. Beyond her work, Deb is an avid traveler, outdoor enthusiast, and advocate for sustainability.