Our Services
We are a boutique consulting agency dedicated to driving growth and efficiency in health tech. Our team of experienced leaders brings deep expertise in commercial strategy, operational excellence, and audience engagement to deliver impactful solutions across three key areas.
Our Process
We provide business advisory and digital solutions to help launch and grow your business, tackle critical challenges, and enable smarter, faster, data-driven decisions.
Step 1: Discovery
We engage with key stakeholders to understand your business, objectives, and challenges. This phase involves validating assumptions, gathering relevant data, researching competitors, assessing current tools and capabilities, and identifying prioritized opportunities for growth and improvement.
Step 2: Strategy Development
We develop actionable strategies tailored to your objectives. This includes creating detailed plans and KPIs for commercial strategy, operational efficiency, audience engagement, and scalability.
Step 3: Implementation
We execute the strategies and deliverables hand-in-hand with your team. This includes guiding the adoption of new processes, technologies, or systems while managing change.
Step 4: Assess and Optimize
We assess the impact of implemented strategies, gather insights, and iterate to ensure we meet or exceed targets. Together, we plot the next area for growth.
A Few of Our Clients
Meet the Team
Elizabeth Sayed
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A mission-driven healthcare marketer with more than 15 years of driving results in marketing strategy and execution and a passion for brand, growth, and innovation. She established the marketing function at the 20+ person startup XP Health, a B2B2C organization focused on making eyewear and eyecare more affordable and accessible. Prior to that, she established the brand at Livongo in 2015 and proceeded to develop and grow the brand through the IPO in 2019 and merger with Teladoc Health in late 2020. Elizabeth earned her BS from Stanford University, an MS from UC Berkeley, and an MBA from the Kellogg School of Management at Northwestern University.
Deborah Westfall
An experienced leader with 20+ years of experience in strategic leadership, operational scaling, client success, and stakeholder management. As an early employee at Livongo and Brightline, and through her work at the American Hospital Association, Deb has deep experience scaling commercial functions. She led a cross-functional team of 65 persons at Livongo that launched BCBS Federal Employee Plan, achieving 114,000 members in 6 months, accounting for 30% of Livongo's membership, and generating $71.6M ARR, exceeding budget by $48M. Deb earned her BS from Illinois State University and her MA from Northwestern University.
Katherine Solem
A dynamic content and marketing leader with a proven track record of driving growth and brand success at high-profile organizations such as Livongo, Teladoc Health, and Aptus Health. Her expertise spans brand strategy, demand generation, and go-to-market execution. At Livongo, she grew the team from two persons to a 30+ person org in 3.5 years to span across product and B2B and member marketing. She scaled Livongo’s content offering from generic, 3rd-party licenses to a library of 3,000+ original articles, videos, audio guides, interactive modules, meal plans, and recipes across healthy lifestyle, mental health, and chronic disease management. Katherine earned her BA from Tufts University.
